Intimate Beauty Care

Beauty’s New Self-Care Essential: Intimate Beauty Care

The subject of intimate beauty is becoming less intimate—and the market is seeing substantial increases as a result.

At one time, the topic of intimate beauty was considered taboo, and products were limited to mass retail aisles. But the U.S. market started to gain significant momentum in the last few years, and now, against the pandemic backdrop, intimate beauty products are expected to record a 13% increase in 2020, according to Kline’s soon-to-be published Intimate Beauty Care: U.S. Market Assessment and Opportunities. Encompassing bikini care, such as hair removal and ingrown hair prevention products; intimate cleansers, including washes and wipes; and intimate moisturizers, such as personal lubricants and external moisturizers for the intimate area, all product categories are forecast to influence growth.Continue reading

Physician-dispensed Skin Care

Scanning the Growing Segment of Dispensing Skin Care Physicians

Driven by an increased number of physicians dispensing skin care products from their offices, as well as a high frequency of consumer visits to physicians’ offices, medical care providers continues to emerge as the strongest professional channel in the U.S. professional skin care market in 2014. Findings from the 2014 edition of Physician-dispensed Skin Care: Perception and Satisfaction Survey show that almost one-fourth of dispensing physicians generated over 15% of their revenue from the sales of skin care products, and many of them said they want to increase this number in the near future.Continue reading