A Beautiful Partnership: Enchanted Life and Kline & Company

A Beautiful Partnership: Enchanted Life and Kline & Company

Purchase, Learn, and Share … A One-stop Site That Goes Beyond Beauty

What is beauty? It is very subjective and often its definition varies from country to country and culture to culture. In an exciting new partnership, Kline & Company and Enchanted Life, recognizing that the world of beauty isn’t just black and white, have partnered together to maximize customer satisfaction. Enchanted Life’s one-stop website for beauty and lifestyle needs targets multicultural demographic groups in the United States. By joining forces with Kline, it will be able to tap into Kline’s long-respected personal care market research portfolio. Embarking upon its first partnership with an e-commerce beauty site, Kline will benefit from valuable insights into this highly promising market.Continue reading

Embrace the Beauty of Diversity: Celebrating Black History Month

Embrace the Beauty of Diversity: Celebrating Black History Month

In conjunction with Black History Month, we reflect on all that it means. We remember the brave men and women who stood up for what was right—Dr. Carter Woodson, Rosa Parks, Sojourner Truth, Dr. Martin Luther King Jr, and countless more. We can all agree that the United States is a melting pot. To that end, demographically, Hispanic, African-American, Asian, Indian, and other people of color already account for over one-third of the U.S. population—and their spending power is rising fast, as well. According to the U.S. Census data, the Asian population, for example, has the highest annual household spending in the United States, seeing over 43% growth since 2000.Continue reading