SNS: Rising to Fame with Dipping Powders

SNS: Rising to Fame with Dipping Powders

SNS has been actively present in the professional nail care market since the 90s, with its core offering and expertise grounded in dipping powders. Over the years, the brand has expanded its product portfolio to compete in other categories, such as gels and nail polishes. A key market for SNS is the United States, where it is widely used in value salons. For additional brand insights, follow our Professional Nail Care: Global Market Analysis and Opportunities report. 

Are Dipping Powders Here to Stay?

Are Dipping Powders Here to Stay?

While 2017 was a revolutionary year in the comeback of dipping powders and the introduction of a new form of sculpting gels packaged in tubes, 2018 seems to be rather quiet in terms of innovation. Some marketers are waiting to capitalize on their profits with their newly introduced product lines across these two product forms, while others are still evaluating their success.

The dipping powder trend picked up toward the end of 2016 and continues to be a mainstay in 2018, with most established and smaller brands now including it in their portfolio. Continue reading

Professional Nail Care

After Years of Stagnancy, Nail Enhancements Take Off

Powered by the nail enhancements category, the global professional nail care market rebounds, increasing by over 6% in 2017, according to our soon-to-be-published Professional Nail Care: Global Market Brief. Resurging interest in the dipping powder systems and the launch of new hybrid gels are among the key drivers moving this market forward.

With approximately 18% growth, nail enhancements is the fastest-growing category in the global professional nail care market in 2017. Most of this growth is being driven by the dipping powder systems, which began as a trend in late 2016 and become mainstream in 2017 with various marketers adding these systems to their product portfolios. Continue reading