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SNS has been actively present in the professional nail care market since the ’90s, with its core offering and expertise grounded in dipping powders. Over the years, the brand has expanded its product portfolio to compete in other categories, such as gels and nail polishes. A key market for SNS is the United States, where
While 2017 was a revolutionary year in the comeback of dipping powders and the introduction of a new form of sculpting gels packaged in tubes, 2018 seems to be rather quiet in terms of innovation. Some marketers are waiting to capitalize on their profits with their newly introduced product lines across these two product forms,
Powered by the nail enhancements category, the global professional nail care market rebounds, increasing by over 6% in 2017, according to our soon-to-be-published Professional Nail Care: Global Market Brief. Resurging interest in the dipping powder systems and the launch of new hybrid gels are among the key drivers moving this market forward. With approximately 18%
