Professional Nail Care

The New Engine of the Professional Nail Care Industry

The soon-to-be-published Professional Nail Care: Global Market Brief report reveals another year of strong growth for this highly dynamic market. Long-wear nail polish (also called hybrid nail polish) is definitely the rock star, experiencing a triple-digit increase in 2015! This revolutionary growth is due to the category’s newness, which, despite its relatively small size, helped boost sales of the overall professional nail care market. Started in 2013 by Vinylux from CND (Revlon) and followed by many key players in the industry launching their own versions, this new product type promises a gel-like effect for up to 10 days without the need of an UV and LED lamp to dry it.Other notable products include OPI’s Infinite Shine, Jessica’s Phenom, and All Week Long from European player LCN. The category has become so important that we have begun to report it separately in the newest edition of the report.Continue reading