While 2020 saw significant market changes and shifts due to the coronavirus pandemic, one trend remained constant: The market for clean and natural products continued to advance. Claims of clean ingredients have trended for years in the United States, promoting the idea of product safety by eliminating controversial chemicals from formulas. The idea of safer formulations, especially in categories such as deodorants and antiperspirants and personal cleansing, resonated with consumers during the time of the public health crisis, helping to propel the natural personal care market upwards of 5%, according to Natural and Clean Beauty: United States Market Analysis & Opportunities (published in January 2021). Continue reading
Recording a compound annual growth rate of 8% since 2011, the U.S. natural personal care market remains a powerful force. The avalanche of new, niche brands and innovative products hitting the market, coupled with consumers’ rising demand for natural beauty solutions, promises another year of success. Following the trail of this booming market, we’re pleased to announce a new edition of our Natural Personal Care: Market Analysis and Opportunities report series, which will look at the U.S. and Russian markets.
Key highlights expected to emerge in our market discoveries include:Continue reading