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Tag: natural beauty market

Hand in Hand: Indie Beauty Brand with Eco-Friendly Packaging

Hand in Hand: Indie Beauty Brand with Eco-Friendly Packaging

Hand in Hand, an independent beauty brand that’s been on the rise in recent years, enjoyed outstanding success in 2020. It saw 1000% growth throughout the COVID-19 pandemic after launching and promoting its collection of liquid hand soaps and hand sanitizers, which resonated with consumers seeking these essential items. The products are packaged in aluminum, appealing to the growing number of consumers looking for sustainable products and brands

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Naturals – The Outperformers of Beauty

Naturals – The Outperformers of Beauty

“Clean”, “Natural”, or “Green” are some terms used for the rapidly expanding movement in beauty and personal care, becoming a force to be reckoned with for the brands and retailers alike. In 2017, the natural personal care market records over 8% growth, with some categories outperforming the conventional market by more than three times. What

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Naturals Move Up from Niche to Mainstream

Naturals Move Up from Niche to Mainstream

Moving away from a niche positioning, “clean” and “green” beauty products become mainstream amid lifestyle changes towards wellness and overall health, recording nearly 9% growth in the United States in 2017, more than double the growth of the conventional U.S. cosmetics and toiletries market. With the recent publication of the U.S. volume of our latest

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Beauty’s Fusion of Natural and Digital Worlds

Beauty’s Fusion of Natural and Digital Worlds

Nature-inspired products, social influencers, technology, indie brands, millennials, and the rise of gen z are key trends shaping the U.S. cosmetics and toiletries market today. Recording solid growth of 3% in 2016, the ever-evolving beauty market is poised for another year of success. As we begin our research for the 43rd edition of Kline’s Cosmetics

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