The popularization of ethical and healthy lifestyles in Europe and the United States has made its way to Brazil. The demand for cruelty-free, vegan, and organic products is growing, and consumers embrace brands promoting a socially and environmentally responsible message. Lately, brands and product lines with natural claims have swarmed the Brazilian market, posting strong sales growth of 10% in 2019, according to our recently published Natural Personal Care Global Series.Continue reading
With the recent announcement of L’Oreal’s intent to purchase Thayers Natural Remedies—plus Shiseido’s and LVMH’s purchases last year of Drunk Elephant and Tatcha, respectively—it seems that the naturals personal care market has become a hotbed for future acquisition targets. Natural personal care market growth has been on a strong upward trajectory as consumers quickly gravitate to brands with unique product premises and socially responsible messages. Continue reading
Naturals have flourished globally, with the segment now representing a more significant proportion of the cosmetics & toiletries market around the world. In both Brazil and China, the dominance of nature-inspired brands was a predominant factor for the segment’s growth, while in Europe and the United States, truly natural indies take center stage.
Due to the COVID-19 pandemic, the high single-digit growth rates recorded over the years are now questionable for the future, with certain categories impacted more than others. Join our upcoming webinar to truly understand the naturals movement around the world, along with its drawbacks, possibilities, and projections.
Naturals are here to stay and have penetrated all categories, showing dynamic growth even in the previously underserved ones, including oral care, deodorants, and feminine care products. The revelations were made last week when Kline’s Naira Aslanian took to the floor with a fascinating presentation, “The Future of the Natural Beauty Market,” at the Vivaness International Trade Fair for Naturals and Organic Personal Care products in Nuremberg, Germany.
The market for natural personal care products continues its strong growth in 2018. The market is up nearly 10% from 2017, the strongest growth recorded in the last five years, according to our just-published Natural Personal Care: U.S. Market Analysis and Opportunities report. The growth is also expected to be nearly double that of the conventional U.S. cosmetics and toiletries market.Continue reading
Moving away from a niche positioning, “clean” and “green” beauty products become mainstream amid lifestyle changes towards wellness and overall health, recording nearly 9% growth in the United States in 2017, more than double the growth of the conventional U.S. cosmetics and toiletries market. With the recent publication of the U.S. volume of our latest report Natural Personal Care Global Series, our experts answer key questions about the market’s developments.Continue reading
No longer a niche movement, naturally positioned and nature-inspired products continue to rise as consumers increasingly demand transparency and sustainability in their beauty products. The U.S. natural personal care market is thriving, recording strong growth of nearly 10% in 2016, with forecast growth to continue along the same trajectory for 2017, according to our Natural Personal Care Global Series report.
While previously only found in upscale specialty food retailers like Whole Foods, natural beauty has gone mainstream, entering traditional retailers, such as Target and CVS, in recent years, and the category continues to expand on the retail scene throughout 2017. Continue reading
The Body Shop’s future ownership is being highly discussed after rumors that the giant is reportedly interested in selling the brand after a decade of ownership. L’Oréal acquired the company in 2006, but has been struggling with it ever since, despite its overall robust corporate performance. Once seen as a good opportunity to enter the vertically-integrated specialty channel, the sole channel in which L’Oréal was not yet present, The Body Shop is nowadays the only boutique beauty retailer chain in the United States among the top 10 that registered a sales decline in 2016, according to Kline’s Boutique Beauty Retailers: Channel Analysis and Opportunities report.Continue reading
Consumers’ desire for natural products doesn’t pertain only to foods and beverages, but extends into many other areas, including personal care products and OTC medicines. Consumers are increasingly aware of ingredients and seek transparency in labeling for products that will be applied topically or ingested. Environmental concerns, green consciousness, and sustainability are important to consumers who are driving strong growth of natural products in both the personal care and natural OTC markets. The U.S. market for natural personal care products has grown over 7% recently while the U.S. market for natural OTC medicines has grown over 11%, fueled by growing consumer awareness and interest in using these products.
In a recent survey of American adult consumers conducted by Kline, 46% note they used natural OTCs both for prevention of illness and to treat themselves when they are sick. Over time, the use of natural OTCs has increased, with 50% of consumers indicating more usage now than one year ago, and nearly two-thirds noting they buy and use natural OTCs more now than they did five years ago.Continue reading
More than 130 independent brands from around the globe, each with their unique concept and story, took over New York City’s Metropolitan Pavilion last week for this year’s Indie Beauty Expo (IBE). The event showcased the latest trends and new brands that are waiting to be discovered and hoping to follow in the footsteps of IT Cosmetics, GlamGlow, and NYX.
Natural beauty was certainly the theme at IBE, with more than 100 brands marked as green, clean, or both. Besides the obvious nature-inspired aesthetic, skin care products galore, and fascinated shoppers, here are a few brands that we thought were noteworthy:Continue reading