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The natural and organic personal care market has registered double-digit growth for the sixth consecutive year since Kline began reporting the burgeoning segment separately in 2007. Now at nearly $30 billion in global sales at the manufacturers’ level, natural beauty has solidified its position as a mainstay in the industry and as much more than
At nearly $30 billion globally in sales, the green beauty concept perseveres. The positive progress of the natural cosmetics market in 2013 assured marketers that global consumers remain drawn towards this trend. Marketing investments, new product developments, and the efforts of certifying agencies such as BDiH, Cosmebio, and Natrue to shed better light on the
Despite variable economic conditions, the natural personal care market continues to see strong growth, posting a healthy 10.6% increase globally to reach USD 29.5 billion at the manufacturers’ level in 2013. Brazil and particularly China are the fastest-growing natural personal care markets, with sales in China increasing nearly 24% in 2013 and slowly challenging the
The global natural personal care market has been consistently flourishing; however, over the past five years, growth numbers have settled and many factors including a focus on new natural ingredients, the opening of new channels of distribution, and the general – and segment-advantageous – consumer movement demanding greater transparency in labeling. While growth within mature
Despite the considerable amount of skepticism when it comes to natural and organic products, there is a segment of shoppers that might not be huge, but is loyal to buying these types of products. The categories with most loyal shoppers of natural or organic products are baby food, produce, dairy, and vitamins/supplements. According to The
