Naturals Move Up from Niche to Mainstream

Naturals Move Up from Niche to Mainstream

Moving away from a niche positioning, “clean” and “green” beauty products become mainstream amid lifestyle changes towards wellness and overall health, recording nearly 9% growth in the United States in 2017, more than double the growth of the conventional U.S. cosmetics and toiletries market. With the recent publication of the U.S. volume of our latest report Natural Personal Care Global Series, our experts answer key questions about the market’s developments.Continue reading

Natural Personal Care Global Series

Top Three Drivers of the Global Natural Personal Care Market

The dynamics of the natural personal care market are impressive, attracting more and more players that want to profit from the lucrative opportunities this market offers. Over time, our ongoing Natural Personal Care Global Series report has identified several factors that have been influencing and driving this prosperous market. Let’s take a look at the top three drivers in recent years:Continue reading

Natural Personal Care

Free Webinar – Capturing the Green Trend: A Review of the Global Natural Personal Care Market

Natural Personal Care

The trend for natural beauty products is growing every year due to more and more consumers looking for greener ways to keep their skin looking naturally beautiful. In 2014, the global market for natural personal care products is estimated at more than $32 billion at the manufacturers’ level, with attractive opportunities for its players.Continue reading

Fall’s Beauty Regimens

Back to School, Back to Fall’s Beauty Regimens

During the summer, beauty routines may have lightened up a bit as the skin, hair, and nails are caressed by the sun’s rays and glow naturally thanks to a range of freshly available summer season fruits and vegetables. With the beginning of back to school and office time, the desire to look as beautiful this fall as in the summer is about to reinstate daily beauty routines and maybe add a few new products to the mix.Continue reading

Green Means Go for Beauty: Natural Personal Care Market Still Booms

Green Means Go for Beauty: Natural Personal Care Market Still Booms

At nearly $30 billion globally in sales, the green beauty concept perseveres. The positive progress of the natural cosmetics market in 2013 assured marketers that global consumers remain drawn towards this trend. Marketing investments, new product developments, and the efforts of certifying agencies such as BDiH, Cosmebio, and Natrue to shed better light on the transparency of ingredients used by marketers in their product manufacture have all contributed to the global increase in sales of natural cosmetics by 10.6% in 2013. While the growing demand of consumers opens new doors of opportunity for more marketers to become a part of the trend, the increased competition makes it more difficult to join the market with no risks. Natural cosmetics consumers are becoming more selective, conscious of their product choice, and take a greater interest in understanding the quality and origin of ingredients.
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Natural Cosmetic Conference, Berlin 2013

Natural Cosmetics Conference in Berlin

This year’s congress in Berlin was devoted to several key issues concerning the identity of natural cosmetics and sustainability. The congress – organized by Elfriede Dambacher who is an independent industry consultant in the field of natural cosmetics – gathered several international spokespersons for the industry who discussed the present and future market trends as well as consumer’s expectations. Great emphasize was placed by conference speakers on discussing the today’s role of the retail and how it can better adapt to the consumer’s needs in the natural cosmetics industry.Continue reading