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Nature-inspired products, social influencers, technology, indie brands, millennials, and the rise of gen z are key trends shaping the U.S. cosmetics and toiletries market today. Recording solid growth of 3% in 2016, the ever-evolving beauty market is poised for another year of success. As we begin our research for the 43rd edition of Kline’s Cosmetics
As we begin researching for the 2016 edition of the Natural Personal Care Global Series report, we are exploring the various natural indie brands making a mark in the United States by emphasizing how natural can be beautiful, healthy, and effective.
Now topping an estimated $36 billion at the manufacturers’ level and experiencing more than five consecutive years of double-digit growth, the natural beauty and personal care market is as vibrant as ever. Once thought of as a passing trend, the natural and organic movement has solidified itself an industry mainstay that gets stronger each year
The dynamics of the natural personal care market are impressive, attracting more and more players that want to profit from the lucrative opportunities this market offers. Over time, our ongoing Natural Personal Care Global Series report has identified several factors that have been influencing and driving this prosperous market. Let’s take a look at the
