Natural Products

Growing Online Ratings for Solution-based Natural Products

A new era of naturals has begun, with solutions-oriented naturally positioned products launching in various categories, stretching from facial treatments to lash boost products and antifungal foot creams. Such products are penetrating the facial skin care category the fastest, with naturally positioned acne treatments, peels, and microdermabrasion and anti-aging products making their way into the Amalgam Digital Beauty Product Tracker by climbing up the ranks in their respective treatment segments.Continue reading

Natural Beauty in China and the United States

Webinar Tomorrow: Tracking the Rise of Natural Beauty in China and the United States

The natural beauty movement continues to evolve with markets such as China and the United States posting solid growth rates of nearly 10% and 9%, respectively, in 2017. Truly natural products come to the forefront as the clear winners in both markets despite some challenges along the way.

Join us on Thursday, March 1, for an exclusive webinar on highlights from our just-published Natural Personal Care report. We will reveal what’s behind the rise of this dynamic movement, its challenges and opportunities, and a future outlook.Continue reading

Messegeschehen VIVANESS

Birkenstock’s Entry and Numerous Novelties Hit Vivaness 2017

Natural personal care products continue to conquer the beauty world, confirmed not only by the large crowd seen at the Vivaness show in Nuremberg this past weekend, but also by the dynamic growth this market experiences each year. While most marketers continue to innovate, bringing nature’s best ingredients to consumers’ faces and bodies, a new and unexpected entry is taking the market by the storm—Birkenstock Natural Care.

Best known as a leader in the footwear industry, Birkenstock is making its way into the natural personal care market with a natural beauty care line based on the same raw material that is also the key component of its original shoe insole: natural cork. Birkenstock Natural Care is comprised of five treatment ranges encompassing ingredients like arctic moss, argan oil, baobab, moringa, and elderberries, alongside cork oak extract, which has been discovered to provide anti-aging benefits. Coming in a unique design and equipped with a refill system and airless dispensers that protect the content from oxidation, contamination, and dehydration, this new brand is expected to

launch in select key markets this fall.Continue reading

Natural Personal Care

Greener than Ever, Natural Products Continue to Bloom

Natural personal care products continue to make waves across categories, appealing to increasingly demanding consumers looking for the next best natural product that meets their performance expectations and is more rooted in nature. In the following interview, beauty expert Naira Aslanian reveals some highlights from our just-published Natural Personal Care Global Series report.

How does Kline define the natural personal care market?

Our natural personal care segment includes all brands that position themselves as “natural.” Our knowledgeable chemical experts analyze a brand’s ingredients and assigns it a rating of 1 to 10. Continue reading