While 2020 saw significant market changes and shifts due to the coronavirus pandemic, one trend remained constant: The market for clean and natural products continued to advance. Claims of clean ingredients have trended for years in the United States, promoting the idea of product safety by eliminating controversial chemicals from formulas. The idea of safer formulations, especially in categories such as deodorants and antiperspirants and personal cleansing, resonated with consumers during the time of the public health crisis, helping to propel the natural personal care market upwards of 5%, according to Natural and Clean Beauty: United States Market Analysis & Opportunities (published in January 2021). Continue reading
The dynamic beauty industry continues to increase, powered by new trends and product concepts, rising independent brands, and continuous investments to create the next big thing. As we’re gearing up to kick off the 44th edition of our annual Cosmetics & Toiletries USA report, we take note of the most talked-about trends started in 2018 and set to shape the face of beauty in 2019 and beyond.
Beauty à la carte
We have seen the natural and organic personal care market shift from a niche industry to a force of power over time, with naturals still gaining ground. As we continue to explore this market for the next edition of our Natural Personal Care Global Series report, early findings reveal another green year backed by an increasing shift of awareness from consumers towards choosing more natural products. The natural personal care market outpaces the growth of the cosmetics and toiletries market in the United States, with an estimated 9% growth in 2016 compared to the about 4% in general market in 2015. What’s behind this robust growth?Continue reading
The Natural Products Expo West 2016 lived up to all of its hype, with over 77,000 attendees this year. Everywhere you turned, there were gluten-free, USDA organic, certified non-GMO, FDA registered, recyclable, environmentally friendly, yeast-free and allergen-free products of all varieties. Glossaries like natural, trusted, zero waste, and holistic were also prominent at the show. The food venue was by far the largest portion of the show, intersecting with specialty products. Another large section was also dedicated to supplements and health and beauty.Continue reading
Vivaness Nuremberg, one of the largest international shows for natural and organic cosmetics, celebrates its 10th anniversary this year. This is surely an important celebration for the industry, which is continuously winning the hearts of consumers concerned with natural skin care treatments. Moreover, new trends on display at Vivaness reveal that several marketers of natural and organic brands, such Weleda, Dr. Hauschka, Santaverde, and Lavera, are making a huge step forward in targeting the industry’s Achilles’ heel in terms of effective treatment: anti-aging.Continue reading
Drawing upon on our new and exciting feature, a complimentary highlights report that comes with subscription to our annual Cosmetics & Toiletries USA report, we’ve selected several trends to watch out for as we enter 2016.
- The rise of consumerism and expression of individualism
The beauty industry projects a further rise in consumerism and expression of individualism. The unique needs of consumers are addressed by marketers who offer personalized solutions and custom-made products.Continue reading
I did not really know what to expect from Cosmoprof Asia. I was invited there as a speaker to talk about two out of many beauty market segments that Kline analyzes: natural personal care and professional nail care. During my two-day visit to the show, I came to realize that it differed in many ways from other shows I’ve attended.Continue reading
The world’s leading personal care ingredients tradeshow, in-cosmetics, held this year in sunny Barcelona, has once again brought together an immense
number of ingredient suppliers and marketing specialists to showcase the novelties offered by their businesses.
While some novel ingredients were introduced at the show, this year is rather signified by new end product concepts and formulations with the existing ingredients. Textures, softness, smoothness, comfort, and consumer needs were touted by many marketers and the word “sensory” permeated a variety of marketing campaigns.Continue reading
Despite variable economic conditions, the natural personal care market continues to see strong growth, posting a healthy 10.6% increase globally to reach USD 29.5 billion at the manufacturers’ level in 2013. Brazil and particularly China are the fastest-growing natural personal care markets, with sales in China increasing nearly 24% in 2013 and slowly challenging the United States’ global market share.
Growth within mature markets, driven by the large number of brands present in the regions competing on products, price, and product efficacy, remains impressive as exemplified by a 7% increase in the United States and 6% in Europe.Continue reading
The global natural personal care market has been consistently flourishing; however, over the past five years, growth numbers have settled and many factors including a focus on new natural ingredients, the opening of new channels of distribution, and the general – and segment-advantageous – consumer movement demanding greater transparency in labeling. While growth within mature markets has stabilized, it remains encouragingly impressive as exemplified by a 7% increase in the United States and 6%in Europe. Other markets are managing even more promising numbers.Continue reading