With more brands than ever declaring themselves natural or clean, the natural beauty movement is expected to continue its strong growth. As we begin research on the new Natural Personal Care Global Series: Market Analysis and Opportunities, we take a look at rising trends in the market, such as the ever-growing confusion surrounding what makes a product clean or natural. With market coverage spanning across new regions, such as Asia, Europe, and Latin America, we take a deep dive into the key trendsetters, brands, and market-movers and use our proprietary rating system for the assessment of the naturalness of these brands and their rating on our new and improved rating scale.Continue reading
Consumers all over the world are embracing naturally positioned, clean, and organic beauty and personal care products as the market continues to show a dynamic performance globally. As we begin research on Natural Personal Care Global Series: Market Analysis and Opportunities, we take a deeper look at product trends, key launches, news-making imports, and the competitive landscape across Asia, Europe, and North America, in addition to natural ingredients ratings using Kline’s proprietary rating scale.Continue reading
With interest in the market for natural personal care products growing in the United States, other countries, such as Canada, take note. To get a quick view of this market’s ins and outs, we talked to our expert, Alyssa Behrendt, who reveals some key highlights from our soon-to-be-published Canada volume of the Natural Personal Care report.Continue reading
The market for naturally positioned personal care products grows at a rapid pace of about 10% in 2018. It is primarily driven by ingredient trends, product efficacy, and brand ethics.
Skin care products make up the largest product category in the market, as the naturals movement in beauty is largely tied to wellness. One of the drivers of growth in skin care is the use of cannabis. Some of the new brands entering the market that focus on the inclusion of cannabis in facial skin care include High Five and Cannuka. Existing brands also launch cannabis-infused skin care products, such as Herbivore’s Emerald Cannabis Sativa Hemp Seed Deep Moisture Glow Oil.Continue reading
No longer a niche segment, natural personal care products continue to increase their share in the overall beauty landscape. Cannabis-infused beauty products are also on the rise, with marketers rapidly incorporating cannabis into their product offerings. We will tackle these trending topics in a complimentary webinar taking place on March 13 at 10:00 AM EST. Continue reading
The market for natural personal care products continues its strong growth in 2018. The market is up nearly 10% from 2017, the strongest growth recorded in the last five years, according to our just-published Natural Personal Care: U.S. Market Analysis and Opportunities report. The growth is also expected to be nearly double that of the conventional U.S. cosmetics and toiletries market.Continue reading
Our beauty team is full speed ahead, beginning research on one of the most talked-about beauty topics of the moment – natural personal care. The new edition of our study, Natural Personal Care: U.S. Market Analysis and Consumer Insights, will take a deep dive into the dynamic United States market and seek to understand the various triggers and influencers of a purchase decision as well as unmet needs of consumers through a dedicated Consumer Insights chapter. The report’s project manager, Naira Aslanian, shares some insight on our analysis:
“Clean”, “Natural”, or “Green” are some terms used for the rapidly expanding movement in beauty and personal care, becoming a force to be reckoned with for the brands and retailers alike. In 2017, the natural personal care market records over 8% growth, with some categories outperforming the conventional market by more than three times. What is behind this robust growth? Our Natural Personal Care aims to take a closer look at the United States and Japan markets, with robust analysis and a deep dive into trends, brands, product categories, and outlook for the next five years.
Let’s look at the key highlights expected to arise in our market analysis:Continue reading
Consumers’ desire for natural products doesn’t pertain only to foods and beverages, but extends into many other areas, including personal care products and OTC medicines. Consumers are increasingly aware of ingredients and seek transparency in labeling for products that will be applied topically or ingested. Environmental concerns, green consciousness, and sustainability are important to consumers who are driving strong growth of natural products in both the personal care and natural OTC markets.Continue reading
Moving away from a niche positioning, “clean” and “green” beauty products become mainstream amid lifestyle changes towards wellness and overall health, recording nearly 9% growth in the United States in 2017, more than double the growth of the conventional U.S. cosmetics and toiletries market. With the recent publication of the U.S. volume of our latest report Natural Personal Care Global Series, our experts answer key questions about the market’s developments.Continue reading