Consumers’ perception of sleep aids: OTCs, natural products, and devices

Consumers’ perception of sleep aids: OTCs, natural products, and devices

The number of consumers suffering from sleeping disorders continues to grow, and quality sleep is a major issue for many Americans.

  • According to the National Center for Sleep Disorders Research at the National Institutes of Health, about 30% to 40% of adults have some symptoms of insomnia within a given year, and about 10% to 15% of adults claim to have chronic insomnia.
  • People over the age of 65 years are 1.5 times more likely to suffer from insomnia as compared to younger people.
  • According to American Sleep Association, every year, approximately 40 million Americans, if not more, are afflicted by chronic long-term sleep disorders.
  • Insomnia is considered a serious ailment, as it can lead to several other health-related problems, such as depression, as well as heart disease.

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Online sunscreen sold

Socially responsible and natural brands are among the top sunscreens sold online, according to Kline’s Amalgam tool

Kline’s digital tracking tool Amalgam regularly scans online retailers and ranks brands monthly based on a proprietary algorithm that takes customer ratings, reviews, prevalence, and duration into account. In May 2018, Amalgam’s top ranked sunscreen brands include Thinksport (#2) and Thinkbaby (#3) from Thinksocial, a company that is focused on social responsibility and using natural ingredients in its brands. Thinksport sunscreens contain zinc oxide 20% with SPF 50+ and are touted as the first sunscreens to pass Whole Foods Premium Care requirements and are rated #1 by the Environmental Working Group. Continue reading

Natural Expo West 2018 Photo credit: newhope.com

How are natural foods, beverages, and OTCs disrupting the market for traditional OTCs?

While natural foods and beverages are the predominant focus at the Natural Products Expo West by New Hope Network each year, there were several trends Kline noted that are pertinent to natural OTCs and supplements.

The blurring of lines on health claims where foods and beverages are making claims of boosting health and immunity continues.  Claims that were once reserved mainly for nutritional supplements, vitamins, minerals, and probiotic supplements are now found on natural foods and beverages.Continue reading

Natural OTCs

What are the Key Factors Affecting the Purchase of Natural OTC/wellness Products?

Natural OTC/wellness products have seen rapid expansion in terms of sales and prominent retail shelf placement. Natural OTC/wellness products are those that usually are drug-free, may contain natural, plant-, or herb-based ingredients or vitamins and minerals, can be homeopathic, and often make claims of support, prevention, maintenance, and/or treatment of minor conditions. Common examples include probiotics for digestive health, vitamin C supplements for immune support, zinc-based products to help shorten a cold, melatonin for occasional sleeplessness, and other similar products.Continue reading

Natural Personal Care Market

The Move Towards Truly Natural Products Aims to Strengthen the Natural Personal Care Market

While products formulated with a high proportion of synthetic ingredients dominate the global natural personal care market, accounting for nearly 75% of the total market share in 2014, truly natural positioning is gaining importance with consumers, manufacturers, and retailers. Following this trend, marketers have increasingly been reformulating with a higher proportion of truly natural ingredients in their products, finds the imminent Kline’s soon-to-be-published Natural Personal Care Global Series report.

The popularity of natural-inspired products is higher in less mature markets, such as Brazil and some Asia-Pacific countries, where disposable income and consumer awareness regarding product ingredients are low and where distinguishing between natural-inspired and truly natural cosmetics is not as important when making a purchase.Continue reading

Kline's Personal Care Research

Best of 2013 from Kline’s Personal Care Research

The new year is an opportune time to take stock of what’s been happening and recent trends. The past year has seen much promise and market receptivity to natural products, hair oils, and non-invasive aesthetic products. Additionally, exciting M&A activity confirmed an encouraging confidence in market. For your convenience, we’ve collated last year’s most appreciated blogs and tweets. Flush with over 50 years’ experience, we will continue to bring you the best of Personal Care research insights and trust you will find Kline’s expertise empowering in 2014.Continue reading

At $29+ Billion, the Global Natural Personal Care Market is Naturally Strong

At $29+ Billion, the Global Natural Personal Care Market is Naturally Strong

Despite variable economic conditions, the natural personal care market continues to see strong growth, posting a healthy 10.6% increase globally to reach USD 29.5 billion at the manufacturers’ level in 2013. Brazil and particularly China are the fastest-growing natural personal care markets, with sales in China increasing nearly 24% in 2013 and slowly challenging the United States’ global market share.

Growth within mature markets, driven by the large number of brands present in the regions competing on products, price, and product efficacy, remains impressive as exemplified by a 7% increase in the United States and 6% in Europe.Continue reading

Natural Cosmetic Conference, Berlin 2013

Natural Cosmetics Conference in Berlin

This year’s congress in Berlin was devoted to several key issues concerning the identity of natural cosmetics and sustainability. The congress – organized by Elfriede Dambacher who is an independent industry consultant in the field of natural cosmetics – gathered several international spokespersons for the industry who discussed the present and future market trends as well as consumer’s expectations. Great emphasize was placed by conference speakers on discussing the today’s role of the retail and how it can better adapt to the consumer’s needs in the natural cosmetics industry.Continue reading

Natural Personal Care

Natural Personal Care Market: Where are the Budding Opportunities?

The global natural personal care market has been consistently flourishing; however, over the past five years, growth numbers have settled and many factors including a focus on new natural ingredients, the opening of new channels of distribution, and the general – and segment-advantageous – consumer movement demanding greater transparency in labeling. While growth within mature markets has stabilized, it remains encouragingly impressive as exemplified by a 7% increase in the United States and 6%in Europe. Other markets are managing even more promising numbers.Continue reading

Natural/Organic Trend is on the Rise

Positive Results from Negative Findings, Natural/Organic Trend is on the Rise

Despite the considerable amount of skepticism when it comes to natural and organic products, there is a segment of shoppers that might not be huge, but is loyal to buying these types of products. The categories with most loyal shoppers of natural or organic products are baby food, produce, dairy, and vitamins/supplements. According to The PULSE of Shopping Life: Natural & Organic report’s findings, two in three shoppers consider organic/natural products to be expensive. This fact is not surprising bearing in mind the adverse, long-standing economical climate. However, the finding that around one in three shoppers believe that organic/natural products are beneficial for themselves or the environment and many don’t even believe the label is the area where the potential of effective addressing shoppers’ doubts and confidence lies.Continue reading