The popularization of ethical and healthy lifestyles in Europe and the United States has made its way to Brazil. The demand for cruelty-free, vegan, and organic products is growing, and consumers embrace brands promoting a socially and environmentally responsible message. Lately, brands and product lines with natural claims have swarmed the Brazilian market, posting strong sales growth of 10% in 2019, according to our recently published Natural Personal Care Global Series.Continue reading
Tag Archives: natural products
Who’s Next: A Look at Natural Personal Care Acquisition Targets (Part One)
With the recent announcement of L’Oreal’s intent to purchase Thayers Natural Remedies—plus Shiseido’s and LVMH’s purchases last year of Drunk Elephant and Tatcha, respectively—it seems that the naturals personal care market has become a hotbed for future acquisition targets. Natural personal care market growth has been on a strong upward trajectory as consumers quickly gravitate to brands with unique product premises and socially responsible messages. Continue reading
[UPCOMING WEBINAR] Plant-Based Meat: Processing Alternatives and Ingredients Assessment
The revolution of plant-based meat arises from cutting-edge innovation involved in the processing and manufacturing of meatless substitutes. As the industry faces increasing demand, it is essential for companies to comprehend developing technologies and ingredients in this market from a global perspective.
[WEBINAR ALERT] Clean Label in Food and Beverages: Perception vs. Reality
An increasing number of consumers opt for food and beverage products that they perceive to be “clean” or “natural.” Gluten-free, non-GMO, no artificial colors, organic, grass-fed, and preservative-free are claims consumers pay attention to in their quest for cleaner, greener living.Continue reading
Consumers’ perception of sleep aids: OTCs, natural products, and devices
The number of consumers suffering from sleeping disorders continues to grow, and quality sleep is a major issue for many Americans.
- According to the National Center for Sleep Disorders Research at the National Institutes of Health, about 30% to 40% of adults have some symptoms of insomnia within a given year, and about 10% to 15% of adults claim to have chronic insomnia.
- People over the age of 65 years are 1.5 times more likely to suffer from insomnia as compared to younger people.
- According to American Sleep Association, every year, approximately 40 million Americans, if not more, are afflicted by chronic long-term sleep disorders.
- Insomnia is considered a serious ailment, as it can lead to several other health-related problems, such as depression, as well as heart disease.
Socially responsible and natural brands are among the top sunscreens sold online, according to Kline’s Amalgam tool
Kline’s digital tracking tool Amalgam regularly scans online retailers and ranks brands monthly based on a proprietary algorithm that takes customer ratings, reviews, prevalence, and duration into account. In May 2018, Amalgam’s top ranked sunscreen brands include Thinksport (#2) and Thinkbaby (#3) from Thinksocial, a company that is focused on social responsibility and using natural ingredients in its brands. Thinksport sunscreens contain zinc oxide 20% with SPF 50+ and are touted as the first sunscreens to pass Whole Foods Premium Care requirements and are rated #1 by the Environmental Working Group. Continue reading
How are natural foods, beverages, and OTCs disrupting the market for traditional OTCs?
While natural foods and beverages are the predominant focus at the Natural Products Expo West by New Hope Network each year, there were several trends Kline noted that are pertinent to natural OTCs and supplements.
The blurring of lines on health claims where foods and beverages are making claims of boosting health and immunity continues. Claims that were once reserved mainly for nutritional supplements, vitamins, minerals, and probiotic supplements are now found on natural foods and beverages.Continue reading
What are the Key Factors Affecting the Purchase of Natural OTC/wellness Products?
Natural OTC/wellness products have seen rapid expansion in terms of sales and prominent retail shelf placement. Natural OTC/wellness products are those that usually are drug-free, may contain natural, plant-, or herb-based ingredients or vitamins and minerals, can be homeopathic, and often make claims of support, prevention, maintenance, and/or treatment of minor conditions. Common examples include probiotics for digestive health, vitamin C supplements for immune support, zinc-based products to help shorten a cold, melatonin for occasional sleeplessness, and other similar products.Continue reading
The Move Towards Truly Natural Products Aims to Strengthen the Natural Personal Care Market
While products formulated with a high proportion of synthetic ingredients dominate the global natural personal care market, accounting for nearly 75% of the total market share in 2014, truly natural positioning is gaining importance with consumers, manufacturers, and retailers. Following this trend, marketers have increasingly been reformulating with a higher proportion of truly natural ingredients in their products, finds the imminent Kline’s soon-to-be-published Natural Personal Care Global Series report.
The popularity of natural-inspired products is higher in less mature markets, such as Brazil and some Asia-Pacific countries, where disposable income and consumer awareness regarding product ingredients are low and where distinguishing between natural-inspired and truly natural cosmetics is not as important when making a purchase.Continue reading
Best of 2013 from Kline’s Personal Care Research
The new year is an opportune time to take stock of what’s been happening and recent trends. The past year has seen much promise and market receptivity to natural products, hair oils, and non-invasive aesthetic products. Additionally, exciting M&A activity confirmed an encouraging confidence in market. For your convenience, we’ve collated last year’s most appreciated blogs and tweets. Flush with over 50 years’ experience, we will continue to bring you the best of Personal Care research insights and trust you will find Kline’s expertise empowering in 2014.Continue reading