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The global natural personal care market has been consistently flourishing; however, over the past five years, growth numbers have settled and many factors including a focus on new natural ingredients, the opening of new channels of distribution, and the general – and segment-advantageous – consumer movement demanding greater transparency in labeling. While growth within mature
Despite the considerable amount of skepticism when it comes to natural and organic products, there is a segment of shoppers that might not be huge, but is loyal to buying these types of products. The categories with most loyal shoppers of natural or organic products are baby food, produce, dairy, and vitamins/supplements. According to The
Over the past five years, the global natural personal care market has experienced strong growth across all major markets of the world, at a CAGR of about 11%. However, companies can no longer count on unbridled growth, and must dig deeper into how to influence new customers to buy natural products. A previous Kline study
As Kline gears up for the research for the next edition of Natural Personal Care Global Series (base year: 2012) and for Inside the Minds of Natural Consumers, a new study from Kline designed to understand consumer perceptions of natural personal care and natural household cleaning, some trends are worth mentioning. While the natural personal
The natural care segment within the personal care market has seen a compound annual growth rate of 13.8% over the last five years, culminating in an estimated global $26.3 billion in 2011. That’s serious business and while its momentum is expected to slow a little, the natural personal care market is still projected to maintain
Kline’s Nikola Matic, drawing upon many years of extensive and international market-research, will be at in-cosmetics Barcelona on April 17, 2012 where he’ll share timely specialty actives insights and trends gleaned from Kline’s recently published report Specialty Actives in Personal Care 2011: Multi-Regional Market Analysis and Opportunities.
The natural personal care industry has continued to gain momentum over the past year despite a crippling global recession. Driven by consumer demand not only for natural products, but also for sustainable manufacturing processes among brand marketers, the naturals market is expected to
The natural personal care market in the U.S. jumped 19% to $2 billion in sales for 2008, Kline’s Natural Personal Care 2008 study revealed earlier this year. Major marketers are in an excellent position to leverage the naturals proposition that began with the smaller niche players. Manufacturing economies of scale, a stronger position for negotiating
