At $29+ Billion, the Global Natural Personal Care Market is Naturally Strong

At $29+ Billion, the Global Natural Personal Care Market is Naturally Strong

Despite variable economic conditions, the natural personal care market continues to see strong growth, posting a healthy 10.6% increase globally to reach USD 29.5 billion at the manufacturers’ level in 2013. Brazil and particularly China are the fastest-growing natural personal care markets, with sales in China increasing nearly 24% in 2013 and slowly challenging the United States’ global market share.

Growth within mature markets, driven by the large number of brands present in the regions competing on products, price, and product efficacy, remains impressive as exemplified by a 7% increase in the United States and 6% in Europe.Continue reading

Natural Cosmetic Conference, Berlin 2013

Natural Cosmetics Conference in Berlin

This year’s congress in Berlin was devoted to several key issues concerning the identity of natural cosmetics and sustainability. The congress – organized by Elfriede Dambacher who is an independent industry consultant in the field of natural cosmetics – gathered several international spokespersons for the industry who discussed the present and future market trends as well as consumer’s expectations. Great emphasize was placed by conference speakers on discussing the today’s role of the retail and how it can better adapt to the consumer’s needs in the natural cosmetics industry.Continue reading

Natural Personal Care

Natural Personal Care Market: Where are the Budding Opportunities?

The global natural personal care market has been consistently flourishing; however, over the past five years, growth numbers have settled and many factors including a focus on new natural ingredients, the opening of new channels of distribution, and the general – and segment-advantageous – consumer movement demanding greater transparency in labeling. While growth within mature markets has stabilized, it remains encouragingly impressive as exemplified by a 7% increase in the United States and 6%in Europe. Other markets are managing even more promising numbers.Continue reading

Natural/Organic Trend is on the Rise

Positive Results from Negative Findings, Natural/Organic Trend is on the Rise

Despite the considerable amount of skepticism when it comes to natural and organic products, there is a segment of shoppers that might not be huge, but is loyal to buying these types of products. The categories with most loyal shoppers of natural or organic products are baby food, produce, dairy, and vitamins/supplements. According to The PULSE of Shopping Life: Natural & Organic report’s findings, two in three shoppers consider organic/natural products to be expensive. This fact is not surprising bearing in mind the adverse, long-standing economical climate. However, the finding that around one in three shoppers believe that organic/natural products are beneficial for themselves or the environment and many don’t even believe the label is the area where the potential of effective addressing shoppers’ doubts and confidence lies.Continue reading

Natural Products: OTC and Personal Care

Getting the Inside Data: Exceeding the Limits of Natural Personal Care Research

Over the past five years, the global natural personal care market has experienced strong growth across all major markets of the world, at a CAGR of about 11%. However, companies can no longer count on unbridled growth, and must dig deeper into how to influence new customers to buy natural products.

A previous Kline study from the Consumer Insights series, focused on consumer perceptions of innovations in personal care products, has shown that awareness of environmental responsibility is perceived as lacking in companies. Continue reading

Transcending Natural Cosmetics Go Vegan

As Kline gears up for the research for the next edition of Natural Personal Care Global Series (base year: 2012) and for Inside the Minds of Natural Consumers, a new study from Kline designed to understand consumer perceptions of natural personal care and natural household cleaning, some trends are worth mentioning. While the natural personal care market has been growing at compound annual growth rate (CAGR) of over 13% since 2006, Kline observes that lately, natural ingredients are making an especially big splash in ethnic hair care, professional skin care, and male grooming products.

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Natural Personal Care Segment

Making $26.3 Billion the Natural Way – The Natural Personal Care Segment is Thriving

The natural care segment within the personal care market has seen a compound annual growth rate of 13.8% over the last five years, culminating in an estimated global $26.3 billion in 2011. That’s serious business and while its momentum is expected to slow a little, the natural personal care market is still projected to maintain far above average industry growth.Continue reading

Skin Care in Barcelona

Skin Care: A Beauty Spot in Barcelona – Nikola Matic on the Specialty Actives Market

Kline’s Nikola Matic, drawing upon many years of extensive and international market-research, will be at in-cosmetics Barcelona on April 17, 2012 where he’ll share timely specialty actives insights and trends gleaned from Kline’s recently published report Specialty Actives in Personal Care 2011: Multi-Regional Market Analysis and Opportunities.

Within the specialty actives market, consumers are often the trend-setters. A growing consumer understanding of active ingredients in personal care products driven by extensive media coverage is compelling active ingredients manufacturers to innovate. Continue reading

Overall Personal Care Market

Despite the proliferation of natural claims, truly natural products account for just over 40% of the market. – Natural Personal Care 2009: Global Market Analysis and Competitive Brand Assessment

The natural personal care market in the U.S. jumped 19% to $2 billion in sales for 2008, Kline’s Natural Personal Care 2008 study revealed earlier this year. Major marketers are in an excellent position to leverage the naturals proposition that began with the smaller niche players. Manufacturing economies of scale, a stronger position for negotiating supplier agreements, and well-developed distribution channels will allow brands like Unilever’s Dove and Colgate-Palmolive’s Softsoap to ride the naturals wave even during lean times.Continue reading