Product Innovation and Salon Digitalization at MCB Beauté Sélection

Product Innovation and Salon Digitalization at MCB Beauté Sélection

Last week, we attended MCB by Beauté Sélection in Paris, an emblematic show for beauty professionals willing to showcase their latest innovations and product novelties. Heavily focused on hair, most exhibitors were hair care suppliers followed by those promoting hair tools and electric devices. A large and increasing number of exhibitors were represented by hair salon software providers, since a recent regulation obliges all hair salons in France to digitalize and centralize their accounts. So far, 60% of hair salons are yet to be digitalized in France.Continue reading

Amazon Salon Pro and Natural Products Shake Up the German Salon Market

Amazon Salon Pro and Natural Products Shake Up the German Salon Market

Germany is the largest professional hair care market in Europe, driven by hair coloring, which makes up over 40% of salon hair care sales, according to our soon-to-be-published Salon Hair Care Global Series. Consumers in Germany continue to visit the salon for hair color services, as well as to experiment with lower commitment hair colors. On the other hand, marketers launch innovative color ranges, such as Goldwell’s Pure Pigments range, which claims high definition color intensity.Continue reading