NuFace: The Microcurrent Cornerstone of the U.S. Device Market

NuFace: The Microcurrent Cornerstone of the U.S. Device Market

NuFace is an excellent example of how a firm can lean into social media to introduce consumers to the benefits of technology in this case, microcurrent in an educational and entertaining way. 

Tera Peterson, co-founder of the brand, has created a home for ongoing dialogues via her Instagram account. There, she shows different ways consumers can use the NuFace devices   from brow lifting to jaw sculpting. Peterson also regularly invites guests like makeup artist Bobbi Brown onto her IG live broadcasts. 

Through social media, the brand has added to its strong following and educated consumers on how the NuFace family of products can address skin care concerns. For additional brand insights, follow our Beauty Devices Global Series report.

Skin Care from Head to Toe

Skin Care from Head to Toe: All at the 24th ISPA Conference & Expo Show

Skin care experts and enthusiasts converged at the Mandalay Bay hotel in Las Vegas to attend The International Spa Association‘s annual conference last week. The show’s mantra focused on creativity in aspects of spa business, from ideation to the presentation of products.

The exhibition opening was celebrated with a vibrant introduction from the University of Las Vegas’ drum line. When the exhibit hall doors opened, there were brightly lit booths where spa directors and line representatives sampled the newest products, reviewed line sheets, and placed orders.Continue reading

News from ISPA's annual conference

Bubbling with promise – the International Spa Association descends upon Vegas

The International Spa Association’s (ISPA) annual conference held this week at the Mandalay Bay Hotel in Las Vegas has already reported a record-breaking attendance.

The conference’s exhibition and relaxation halls were alternately bubbling with enticing demonstrations and new product displays, with an emphasis on peels, innovative at-home beauty devices, and devices for use in salons.

Nail polish leader CND promoted its new Vinylux nail polish line. This exciting line, a departure from the company’s well-known and highly successful Shellac, is touted to deliver several superior benefits, such as remaining chip-free for up to week, and no base coat use. To demonstrate this product, the company offered complimentary manicures.Continue reading