Nutritional Health and Wellness Products

Innovation Continues Within Health and Nutrition as Strong Growth Drivers Help Protect the Industry

As the economic downturn continues, it appears that one sector of the chemical industry is weathering the storm: food ingredients. In particular the segment targeted towards health and nutrition remains buoyant with a theme of disease prevention rather than cure being promoted. Also, new segments in the industry are emerging with softer trends now being explored such as ‘beauty from within’ – with anti-wrinkle, anti-ageing and protection from sun damage being at the forefront of this boom. Since the late 1990s I’ve observed a move from general wellbeing to products addressing specific health issues such as bone health, and now with a more holistic approach to maintaining health and wellbeing the opportunities for the industry appear endless.Continue reading