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Tag: nutritional products

Clean Label Infographic

Navigating How U.S. Consumers Perceive “Clean” in Food and Beverages

As consumers pay an increasing amount of attention to health and well-being, they also focus on “clean” or “green” labels. The specific definition of “clean” is still open to various interpretations from consumers. Although regardless of how they describe the term, food and beverage brands take notice and label products with specific claims to appeal to consumers. Purchasing clean products is more important to shoppers in some

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Independent OTC Companies

Spotlight on Fast-Growing Independent OTC Companies

Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth.  These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers.  Identifying these market

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