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According to our recently published Cosmetics & Toiletries USA report, specialty store sales grow at a rate of about 11% in contrast to the overall market’s growth of approximately 4%. This is no surprise considering all of the activity that has taken place, from Sephora’s new TIP initiative to the opening of 100 new and
NYX, the now L’Oréal-owned mass cosmetics brand that has taken the beauty market by storm, opened its first retail locations in Arcadia and Torrance, CA, in October. The brand has already opened a third location in Rancho Cucamonga, CA, and plans to open at least two additional locations in California before the end of the
GlamGlow, NYX, Le Labo, Ren, and Dermalogica are among several of the hottest formerly indie brands sold in the intense string of beauty acquisitions over the past two years. Coupled with problem-oriented, niche, and innovative products to reach specific demographics, such as millenials, Generaration Z, baby boomers, and multi-cultural groups, the independent beauty brands experiencing
In an interview, Kline’s beauty experts reveal some insights from the new Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States report that focuses on independent beauty brands. Q: Why is the subject of independent or “indie” brands so relevant? A: Indie brands have been making headlines in the industry as
