newsletter kline pro september monthly news 2

The Bond-Builder Wars: Who’s Coming for Olaplex’s Crown?

Olaplex may be royalty in the bond-builders market, but that isn’t stopping other companies from trying to claim its throne.

The brand, which introduced the world to bond builders in 2014, is today on the verge of going public, with the initial stock offering projected to potentially raise $1.23 billion. In 2020, Olaplex was the only brand among the top 10 to register an increase — it was up double digits for the year — and had the distinction of being the sole brand to not post a decline. Olaplex was also one of only a handful of companies in 2020 to show increases across every channel.Continue reading

These 3 Indie Beauty Brands Could Be the Next Billion-Dollar Buyouts

These 3 Indie Beauty Brands Could Be the Next Billion-Dollar Buyouts

Kline has identified three indie beauty brands that could be tomorrow’s billion-dollar buyouts — just as we did in past reports where we accurately predicted M&As. 

Glow RecipeIlia Beauty, and Prose have landed squarely on our radar,” says Karen Doskow, Kline’s Director of Consumer Products, “They may be small in terms of sales value, but these brands have totally disrupted the industry.” According to Doskow, indies are currently the most sought-after brands by cosmetics marketers, retailers, and shoppers alike thanks to their compelling ingredient stories, creative consumer engagement, and first-rate digital marketing tactics.  Continue reading

Professional Hair Care Market

Four Questions Salon Hair Care Marketers Must Ask in 2019

As 2018 closes, we are looking back at the salon hair care market’s performance wondering what changes the year has brought to the industry and where did the market land in comparison to its historical performance. Between 2017 and 2018, the salon hair care industry grew at a steady pace of around 3%, although the category and country market performance varied. For example, while the U.S. market shows some slowdown compared to previous years, the Chinese market blossoms, driven by the development of e-commerce. In light of the recent changes on the global landscape, some of the key questions salon hair care players should be asking themselves include:Continue reading

Cosmoprof Bologna 2016

Cosmoprof Bologna 2016 Covered Hair from A to Z

Visitors of the 49th edition of Cosmoprof Bologna in Italy, the largest beauty trade show held in Europe, were not disappointed after exploring the latest market offerings from the beauty industry in 2016. While the show focuses on all aspects of beauty treatments from head to toe, this year’s edition seemed to highlight professional hair care for men and the world’s phenomenon of “plexes.”

From cutting, trimming, coloring, to braiding, conditioning, and styling, show attendees could simply enjoy the art of hairdressing embracing both the traditional and non-traditional tools of the trade. These ranged from simple shavers to the latest innovation in the form of a hair regrowth laser used in salons or at home. Continue reading

Salon Hair Care

Big Opportunities for Small Players in the Canadian Salon Hair Care Market

The Canadian salon hair care market can be characterized by small, but steady growth, the dominance of leading multi-national companies, and stiff competition—not only among the large market-movers, but also the emerging independent brands making their presence notable in the industry. In the following interview, Naira Aslanian, Project Manager for Kline’s Consumer Products Practice, reveals some interesting facts about this market from the soon-to-be-published Salon Hair Care Global Series: Market Analysis and Opportunities.Continue reading

Hair Coloring in Salons

The “Plex” Movement Revolutionizes the Global Salon Hair Care Industry

The global market for hair coloring services in salons increases every year, driven by the aging population paired with the desire to look younger, as well as the increasing consumer base and spending in developing markets. According to Salon Hair Care Global Series, the segment grew by a healthy 2.5% in 2014, increasing above the overall salon hair industry’s growth. This continued upward trend has not only incited sales in the colorants category, but has also boosted sales of hair treatments that target colored hair. Between 2009 and 2014, the hair treatments category has globally increased at a compound annual growth (CAGR) of almost 6.5%.

Global Sales of Professional Hair Treatments, 2009 to 2014

Global Sales of Professional Hair Treatments, 2009 to 2014

SOURCE: Kline’s Salon Hair Care Global Series.

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`Salon Hair Care Global Series

Hair Treatments and Scalp Care Products Driving Growth in the Global Salon Hair Care Market

Newly released data from Kline’s Salon Hair Care Global Series shows that 2014 has been another good year for the global salon hair care market with almost 3% growth. For the first time in three years, Europe shows a positive sales performance. Although Spain and Italy are still lagging behind, Eastern European markets, such as Russia or Turkey, experience double-digit growth, boosting the entire region.

Conditioners is by far the fastest growing category globally, due to a surge in treatment product sales. Feeding the upward growth is a completely new breed of bond multiplier products sparked by the launch of Olaplex. This product can be used as an add-on during a coloring service to reduce breakage or as a standalone treatment to repair and condition the hair and has already generated several copycats.Continue reading

ISSE Long Beach 2015 Photo credit: Professional Beauty Association

ISSE Long Beach 2015: It’s All About the Extras

Color, volume, texture, and more! Once again, the ISSE Long Beach show floor was brimming with fresh and previous exhibitors showing off their latest innovations and new product lines for the complex world of beauty. The aisles were bursting with industry representatives – hair stylists, nail stylists, and students galore, eager to see the latest product novelties. This year, the common theme throughout the show seemed to be the extras –hair extensions, nail accessories for any and every occasion, decked out hair appliances, and oodles of glittery headbands.Continue reading