Natural Beauty: Consumer-Centric Products

The Next Level in Natural Beauty: Consumer-Centric Products

Our beauty team is full speed ahead, beginning research on one of the most talked-about beauty topics of the moment – natural personal care. The new edition of our study, Natural Personal Care: U.S. Market Analysis and Consumer Insights, will take a deep dive into the dynamic United States market and seek to understand the various triggers and influencers of a purchase decision as well as unmet needs of consumers through a dedicated Consumer Insights chapter. The report’s project manager, Naira Aslanian, shares some insight on our analysis:

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Overall Personal Care Market

Despite the proliferation of natural claims, truly natural products account for just over 40% of the market. – Natural Personal Care 2009: Global Market Analysis and Competitive Brand Assessment

The natural personal care market in the U.S. jumped 19% to $2 billion in sales for 2008, Kline’s Natural Personal Care 2008 study revealed earlier this year. Major marketers are in an excellent position to leverage the naturals proposition that began with the smaller niche players. Manufacturing economies of scale, a stronger position for negotiating supplier agreements, and well-developed distribution channels will allow brands like Unilever’s Dove and Colgate-Palmolive’s Softsoap to ride the naturals wave even during lean times.Continue reading