Professional Hair Coloring

Plant-Based Color Steps Up at MCB Paris

Last week, we attended the MCB by Beauté Sélection trade show to get a glimpse of the newest innovations and product launches in the European professional hair care market. There, the trend toward natural, green, and vegan took the spotlight. This is no surprise, as our recently published Salon Hair Care Global Series study shows that natural professional hair care products are on the rise as consumers seek clean and sustainable products in addition to natural ingredients. This segment shows well above market average growth, increasing in Europe by an outstanding 7.2% in 2018.Continue reading