Retail has become a serious consideration for many professional hair care brands looking to build awareness and increase sales. While some salon hair care players are still deciding whether to follow this new path or remain loyal to the salon distribution model, others have already turned it into success stories. As we’ve just published the United Kingdom volume of our Professional Hair Care Retailing: Channel Analysis and Opportunities report, take a closer look into this new trend with some key learnings:Continue reading
Kline PRO Validates Latest Hair Trends with Transactional Data from a Panel of Independent Salons
The “granny trend” of women of all ages coloring their hair shades of silver and gray is more than a media craze. According to Kline PRO, hair colorant sales within the brights and silver shade groups are up 46% and 14%, respectively, in 2014.
“It’s exciting to see current market trends reflected in our data,” remarks Paula Gottdiner, Kline’s manager of the program. “We’ve been busy building our panel and are currently reporting on about 1,000 independent salons and 8,500 chain salons. We are planning to double the number of independent salons by the end of 2015, with our eventual goal being 3,000 independent salons and a panel that is representative of the total U.S. professional salon industry.”Continue reading