OTC Consumer/Shopper Insights Archives

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Tag: OTC Consumer/Shopper Insights

Healthy Growth of the U.S. Nonprescription Drugs Industry Projected to Continue

Findings from the recently published Nonprescription Drugs USA study show positive signs of growth for the 2013 U.S. OTC market. Compared to 2012 when the market had flat sales performance, 2013 recorded healthy growth of 3.0% to reach $23.5 billion at the manufacturers’ level. The market is driven by the strong performance of several brands

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Dropping by Your Local.com – The Merging of Channels of Distribution for OTC Drugs

With brick-and-mortar stores and online retailers already heavily competing for the consumer dollar in nearly all segments, OTC drug marketers should also be poised to take advantage of expanding sales and markets through both traditional channels and e-channels. The lines between these channels are blurring as online OTC drug retailers are offering brick-and-mortar store pickup,

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