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Tag: OTC market stats

Natural OTCs

What’s the Impact of Natural OTCs on the Traditional OTC Market?

Laura Mahecha, our healthcare industry manager, recently attended CHPA’s President’s Forum in Malvern, PA, to speak about the dynamic adjacent OTC categories that make a mark on traditional OTCs. One of these categories is natural OTCs, which refers to non-drug, non-monograph, plant- or supplement-based, or homeopathic products that often make claims of support, prevention, maintenance,

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