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Tag: OTC market

[INFOGRAPHIC] Consumer Healthcare Outlook 2021

As the COVID-19 pandemic continues to affect the world’s economies, some consumer healthcare categories are faring better than others. Timely updates from our KlinePULSE Consumer Healthcare Industry Trends: U.S. Annual Subscriptions Service provide research findings on noteworthy category developments.   One in-depth report examines the paradigm shift of consumer preference for disease prevention and maintaining wellness as opposed to disease treatment. The trend, which was emerging pre-COVID, has taken on

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Healthcare KlinePULSE Immune Support

Immune Support Has Been Accelerated by the Pandemic

While prevention and boosting immunity have always been important tools in self–care, since the COVID-19 pandemic started in the United States in March 2020, consumers have wholeheartedly embraced using various vitamins, minerals, herbs, and other products to ward off illness and help support their immune systems.  Immune support products can span multiple product types but typically include one or more of the following: 

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Independent OTC Companies

Independent OTC Companies Poised for Rapid Growth

The U.S. OTC market is characterized lately by slow, steady growth of anywhere from 1% to 3% annually.  There are small, independent companies, however, that have recently recorded double-digit sales growth.  These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined

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Nonprescription Drugs USA

Another Prosperous Year for the Nonprescription Drugs Industry

Recently released data from our Nonprescription Drugs USA study shows that the U.S. nonprescription drugs industry posted moderate growth in 2014, recording revenue growth for the sixth consecutive year. Estimated at $24+ billion at the manufacturers’ level, the market climbs by 1.4% from 2013 to 2014. Out of the seven product classes we track, five

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