The pandemic had little adverse impact on the demand for most personal care products in China, keeping sales of personal care ingredients on the upswing.
India’s market for personal care ingredients has experienced an abundance of changes due to the COVID-19 pandemic, with swings in demand at the top of the list.
While the COVID-19 pandemic significantly impacted overall demand for personal care ingredients, some segments fared better than others. With our finger on the pulse of the personal care ingredients market, here’s our take on where the opportunities lie.
“Personal care ingredients will play a vital role in the economic recovery of countries post COVID-19,” says Kunal Mahajan, Project Manager in our Chemicals & Energy practice. “As such, companies that manufacture these ingredients are well-positioned to experience opportunities in the short term. Evonik, BASF, Ashland, and Symrise are among those we’re keeping our eye on.”
Strong GDP and Population Growth
The market for personal care products in Africa is set to grow at a massive pace due to population increases. Already, the continent has the highest population growth in the world at a staggering 2.7% annually; if the trend persists, population is set to double by 2050, and Africa will be home to a quarter of the world’s population.
In addition, Africa’s overall GDP increase is broadening the market for personal care products as the African middle class grows.
The popularization of ethical and healthy lifestyles in Europe and the United States has made its way to Brazil. The demand for cruelty-free, vegan, and organic products is growing, and consumers embrace brands promoting a socially and environmentally responsible message. Lately, brands and product lines with natural claims have swarmed the Brazilian market, posting strong sales growth of 10% in 2019, according to our recently published Natural Personal Care Global Series.Continue reading
With the recent announcement of L’Oreal’s intent to purchase Thayers Natural Remedies—plus Shiseido’s and LVMH’s purchases last year of Drunk Elephant and Tatcha, respectively—it seems that the naturals personal care market has become a hotbed for future acquisition targets. Natural personal care market growth has been on a strong upward trajectory as consumers quickly gravitate to brands with unique product premises and socially responsible messages. Continue reading
Taking the industry by storm, male grooming continues to be one of the fastest-growing segments in the beauty and personal care industry, advancing at high single-digit growth rates. New product introductions, relaunches, aggressive marketing strategies by brands, and most importantly—accessibility and ease of purchasing of products with a click of a button—contribute to the dynamic growth of the category. Kline’s soon-to-be-published Male Grooming: U.S. Market Analysis report explores this dynamic segment, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. Moreover, this edition has insights into the consumer’s mind by exploring areas that answer questions of key grooming concerns men want to address and influencers of purchasing decisions.
Kline’s experts answer some of your questions regarding the category:
Kline’s research in Personal Care Ingredients is getting even more detailed with 2018 add-ons in ingredient groups such as color cosmetics and preservative boosters, split of Europe by key countries, redesign of surfactants and emulsifiers categories, and an analysis of natural ingredient trends. Below we highlight the key new developments designed specifically for the ingredient suppliers’ business needs.Continue reading
The ever- growing demand for cosmetics and personal care products also drives sales growth of ingredients used in these products. The market value for specialty personal care ingredients in the key regions (including Europe, the United States, Brazil, China, Japan, Southeast Asia, and India) covered in Kline’s recently published Personal Care Ingredients Database reaches USD 9.0 billion in 2015. Based on our research findings, we identified several important trends from the end user’s experience, which in turn affect the personal care ingredients market going into 2016.
1. Multifunctional products are on the rise
With increasingly busy lifestyles, consumers tend to simplify their daily beauty routines. Multifunctional products are therefore growing in popularity as they offer several benefits at once, such as anti-aging, cleansing, moisturization, anti-oxidant, UV protection, etc.Continue reading
The world’s leading personal care ingredients tradeshow, in-cosmetics, held this year in sunny Barcelona, has once again brought together an immense
number of ingredient suppliers and marketing specialists to showcase the novelties offered by their businesses.
While some novel ingredients were introduced at the show, this year is rather signified by new end product concepts and formulations with the existing ingredients. Textures, softness, smoothness, comfort, and consumer needs were touted by many marketers and the word “sensory” permeated a variety of marketing campaigns.Continue reading