Despite the COVID-19 crisis, declining GDP rates, and tremendous political turbulence plaguing the country, the natural segment of the Brazilian beauty industry grew at 10% in 2020, on par with 2019 levels. Continue reading
With the ongoing efforts of beauty companies to create sales opportunities outside of the United States, we set out to see just exactly what makes the BRIC markets of Brazil, Russia, China, and India tick. We wanted to hone in on the purchase channel that we felt epitomized the growth of these markets and found that the direct sales channel was the one to explore.
The direct sales channel in BRIC markets outpaced the worldwide beauty sales growth of a 4.7% compound annual growth rate from 2006 through 2011 by more than double.Continue reading