Global Natural Personal Care Market Continues to Grow in the Face of Pandemic

Global Natural Personal Care Market Continues to Grow in the Face of Pandemic

Sales of clean and natural beauty and personal care products grew to nearly $30 billion at the manufacturers’ level in 2020, despite the COVID-19 pandemic wreaking havoc on many markets. 

According to Kline’s recently published Natural and Clean Beauty Global Series, covering the United States, China, Brazil, and Europe, market performance largely varied by region. Some markets, such as Brazil, saw little to no change in consumption; others, such as Europe and the United States, were hit much harder. Collectively, the global market saw 2.1% growth, driven by various bright spots including a stellar performance from indie brands and self-care-oriented products.  Continue reading

Cosmetics & Toiletries USA

Beauty Market Displays Amazing Resiliency in an Unprecedented Year

What could have been a dismal year for the U.S. beauty market in 2020 turned out just as we predicted. After analyzing 20 different product categories, five trade classes, and the performance of hundreds of brands, we have found that the overall beauty market declined by a mere 0.2% in 2020 to $77.8 billion, essentially flat with 2019 sales.  Continue reading