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The subject of intimate beauty is becoming less intimate—and the market is seeing substantial increases as a result. At one time, the topic of intimate beauty was considered taboo, and products were limited to mass retail aisles. But the U.S. market started to gain significant momentum in the last few years, and now, against the
With more relaxed attitudes about sexuality, there is a proliferation of sexual wellness products in both retail and online stores. Vibrating devices, supplements for sexual enhancement, condoms, and personal lubricants are everywhere. More and more retailers and online sites are embracing consumers’ interest in adult toys. There are increased sections of brick-and-mortar stores devoted to
A quick Google search of the term “sexual wellness” brings a deluge of information, with two of the top three posts from Walgreens and Amazon showing how prevalent this category is within the health and wellness category. It should not come as a surprise that individuals now more than ever are taking care of their
With the opening of the Fifty Shades of Grey movie, based on the best-selling book series by E.L. James of the same name, it seems like sex aids, toys, pharmaceuticals, and supplements are everywhere. Television advertisements for erectile dysfunction medications air on a regular basis. Retailers and online sites are embracing consumer interest in adult
With over 100 million copies of Fifty Shades of Grey sold and the popularity of such TV series as HBO’s “Girls” and Showtime’s ”Masters of Sex”, a paradigm shift in attitudes towards personal intimacy and enhancement products has emerged. Today, a number of marketers and retailers are embracing this movement and taking it mainstream, catering
