Intimate Beauty Care

Beauty’s New Self-Care Essential: Intimate Beauty Care

The subject of intimate beauty is becoming less intimate—and the market is seeing substantial increases as a result.

At one time, the topic of intimate beauty was considered taboo, and products were limited to mass retail aisles. But the U.S. market started to gain significant momentum in the last few years, and now, against the pandemic backdrop, intimate beauty products are expected to record a 13% increase in 2020, according to Kline’s soon-to-be published Intimate Beauty Care: U.S. Market Assessment and Opportunities. Encompassing bikini care, such as hair removal and ingrown hair prevention products; intimate cleansers, including washes and wipes; and intimate moisturizers, such as personal lubricants and external moisturizers for the intimate area, all product categories are forecast to influence growth.Continue reading

Sexual Wellness

Healthy Growth Predictions for the Booming Sexual Wellness Market

With more relaxed attitudes about sexuality, there is a proliferation of sexual wellness products in both retail and online stores. Vibrating devices, supplements for sexual enhancement, condoms, and personal lubricants are everywhere. More and more retailers and online sites are embracing consumers’ interest in adult toys. There are increased sections of brick-and-mortar stores devoted to these products while television advertisements for erectile dysfunction (ED) medications air on a regular basis. If marketers are successful in gaining FDA approval for Rx-to-OTC switches of prescription ED medications, this market is poised to see strong double-digit gains over the next few years. ED medications currently sold via prescription that could make the switch to OTC status include Cialis by Eli Lilly/Sanofi, Bayer’s Levitra, and Pfizer’s Viagra. Switch timing, likelihood of approval, impact on the market, and sales forecasts for each of these drugs are analyzed in-depth in our Rx-to-OTC Switch Pipelines USA: Competitive Assessment report.Continue reading

Sexual Wellness

Increased Retail Access and Acceptance by Consumers Drives the Sexual Wellness Market

A quick Google search of the term “sexual wellness” brings a deluge of information, with two of the top three posts from Walgreens and Amazon showing how prevalent this category is within the health and wellness category. It should not come as a surprise that individuals now more than ever are taking care of their sexual wellness in more ways than one. With new products popping up in local grocery store aisles from personal lubricants to nutritional supplements, Kline is seeing growth trends for sexual wellness and feminine products. For example, nutritional supplements for sexual enhancement/performance are up 6.8% from 2013 to 2014, according to Kline’s recently published Sexual Wellness: U.S. Market Analysis and Opportunities study.Continue reading

Sexual Wellness USA

Sexual Wellness Manufacturers are in the Mood for Love

With the opening of the Fifty Shades of Grey movie, based on the best-selling book series by E.L. James of the same name, it seems like sex aids, toys, pharmaceuticals, and supplements are everywhere. Television advertisements for erectile dysfunction medications air on a regular basis. Retailers and online sites are embracing consumer interest in adult toys. There are increased sections of brick-and-mortar stores devoted to sexual enhancement supplements, condoms, personal lubricants, and vibrating devices.

Adult and specialty stores are major channels for these products, but mass merchandisers and drug stores are seeing opportunity in the category, experimenting by introducing more products into their stores. Online sites that specialize in these products offer not only a privacy advantage, but often serve as forums where consumers can discuss product advantages and preferences.

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Intimate Health Market

We’re Announcing a First-of-its-kind Report on the Intimate Health Market

With over 100 million copies of Fifty Shades of Grey sold and the popularity of such TV series as HBO’s “Girls” and Showtime’s ”Masters of Sex”, a paradigm shift in attitudes towards personal intimacy and enhancement products has emerged. Today, a number of marketers and retailers are embracing this movement and taking it mainstream, catering to the needs of a wide spectrum of consumers from college students to seniors.

With a dynamic sexual wellness market afoot, the need for accurate market research is paramount. Kline & Company is announcing the undertaking of a comprehensive study Sexual Wellness: U.S. Market Analysis and Opportunities, offering a first-of-its-kind assessment of this fast growing and highly fragmented market.Continue reading