Personalization is set to become a mainstay trend in the beauty market, judging by product launches and reveals at the Consumer Electronics Show held in Las Vegas last week. Some key launches include L’Oréal’s Perso, a handheld device that offers personalized skin care and is looking to expand to provide custom lipstick and foundation formulas, and Réduit’s Réduit One, a handheld device delivering hair treatments more effectively by increasing absorption levels. Continue reading
Sales of beauty devices continue to be strong around the globe, but numbers vary dramatically from one region to another. Sales grow meteorically in Asia, by nearly 25% in 2017. The United States rebounds from negative growth, while growth in Europe slows, partly affected by penetration of non-branded devices from Asia, finds our just-published Beauty Devices: Global Market Analysis and Opportunities report.
One of the latest trends in the market is not just about what devices can do but how treatments can be customized, and that is achieved via designated device apps. Beauty devices that can be easily connected to mobile apps are increasing in popularity, as they allow consumers to achieve a more personalized treatment.