Pre-pandemic, the next level in personalized beauty was artificial intelligence (AI) and augmented realty (AR) technology, as shown via countless displays at the Consumer Electronics Show in Las Vegas. Now, in this new era of social distancing, consumers are craving a human touch more than ever as shelter-in-place orders prohibit the physical shopping experience, and personalized beauty brands seem to be the perfect antidote to fill this void.
Personalization is set to become a mainstay trend in the beauty market, judging by product launches and reveals at the Consumer Electronics Show held in Las Vegas last week. Some key launches include L’Oréal’s Perso, a handheld device that offers personalized skin care and is looking to expand to provide custom lipstick and foundation formulas, and Réduit’s Réduit One, a handheld device delivering hair treatments more effectively by increasing absorption levels. Continue reading
With an oversaturation of products and brands entering the market, the space for cosmetics and toiletries has become overwhelming. Marketers have recognized the need to cut through the confusion and are turning to personalization to speak directly to a consumer’s needs and wants. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report dives into the changing landscape of bespoke beauty and examines the different tactics marketers use to compete in this emerging market segment.Continue reading
The dynamic beauty industry continues to increase, powered by new trends and product concepts, rising independent brands, and continuous investments to create the next big thing. As we’re gearing up to kick off the 44th edition of our annual Cosmetics & Toiletries USA report, we take note of the most talked-about trends started in 2018 and set to shape the face of beauty in 2019 and beyond.
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