Nail Enhancements Point Toward Upswing

Nail Enhancements Point Toward Upswing

The year 2018 has proven to be another strong year for the nail enhancements category, although it was powered by the new segment of sculpting hybrid gels or poly-acrylic gels as opposed to dipping powders, which was the big rage behind the category’s growth in 2017. That said, it is worth mentioning that dipping powders continued to enjoy popularity in 2018. However, the growth was not as phenomenal as 2017, as the segment witnesses saturation with most of the marketers already offering a dipping powder system as a part of their portfolio. The only novelty evident for dipping powders is that of marketers introducing new shades as a part of their seasonal collections.

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