Home Fragrances USA Premium Brands

Home Scents: Unprecedented Growth Continues in 2021

After outstanding double-digit growth in 2020, the home fragrances market is poised to continue outpacing its pre-pandemic performance, with all-channel retail sales anticipated to maintain strong growth in 2021, according to Kline’s recently published Home Fragrances USA. Candles will be driving much of the growth for the next few years, as consumers will continue to work from home and place value on surrounding their home with scent. Existing trends will continue to reign, with premium products and extensive brand portfolios making an impact on the market.  Continue reading

Image credit: Gibson & Dehn

The Scented Home: What’s Trending at NY NOW

From new candle sizes to vibrant colors to limited-edition collections and scents, the trends we predicted in the home fragrances market for fall/Christmas 2017 made their debut this week at the NY NOW Gift Show.

Many of the home fragrance exhibitors that we visited are market-movers, including Archipelago, Chesapeake Bay Candle, Illume, Nest Fragrances, and Voluspa, all who recorded double-digit gains last year according to Kline’s 2016 Home Fragrances: U.S. Market Analysis and Opportunities report. Increasingly, these luxury players are bringing new elements of sophistication to the market from a scent and design perspective. Some of the highlights of what we saw on the exhibition floor are discussed below.Continue reading