Most of the 650,000 outlets that offer professional skin care products in Europe have been closed since mid-March due to the coronavirus pandemic, with no clear indication of when most re–openings will occur. In fact, COVID-19 may mark a permanent closure for many of them, particularly those in the spa channel. For marketers with a digital footprint—be it via their own website or other e-tail channels—the loss will be slightly less impactful.
COVID-19’s short–term impact is, without question, greater than the 2008/09 recession. Will the industry’s post-pandemic performance mimic that of the previous “New Normal”?
Salons, along with all other non-essential businesses, will be closed throughout much of the United States for weeks, if not months, to come. While some stopgap and entrepreneurial measures are in place to help stave off business closures (e.g. DIY salon services/kits; virtual and mobile stylists), the economic impact is already significant and, like the pandemic itself, has yet to reach its peak. If the vast salon closures are in place even for only one month, the loss in industry service revenues will be an estimated $5.5 billion. With a recession beginning, consumer behavior and spending in 2020 will shift even more dramatically than it did in 2009.
The U.S. professional skin care market performed at its best in 2017, posting a strong growth of over 6%. Findings from our recently published U.S. volume for our Professional Skin Care Global Series reveal several reasons behind this solid growth, and some of the noteworthy developments are discussed below.
- Two key channels continue to dominate
The medical care providers channel is the largest channel of distribution and continues to gain market share. The number of physicians providing skin care treatments and dispensing products is increasing quickly, creating a favorable environment for beauty marketers. Continue reading