Brand Watch Maria Nila

Maria Nila: Vegan and Cruelty-Free Nordic Brand Making Waves in Western Europe

With 15% growth in Western Europe coming mostly from its home market in Sweden, but also from Germany, Maria Nila is one of the exceptions in terms of professional brands that are growing healthily during the pandemic. The brand portfolio is 100% vegan and animal-friendly and produced in Sweden, making it appealing to the demanding consumers of Western European countries. For additional brand insights, follow our Salon Hair Care Global Series report. 

23 April, 2020 - [WEBINAR] Professional Beauty Europe Key Developments, Trends, and the Impact of Coronavirus

[Save the Date!] Webinar on Professional Beauty Europe: Key Developments, Trends, and the Impact of Coronavirus

Join our upcoming Professional Beauty Europe: Key Developments, Trends, and the Impact of Coronavirus webinar to understand the current state of the professional beauty industry as well as the impact of COVID-19, captured in Kline’s comprehensive forecast scenarios built on our extensive knowledge and years of tracking this market.

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Beauty Düsseldorf and Top Hair International

7 Key Observations at Beauty Düsseldorf and Top Hair International

We closed March with a trip to Beauty Düsseldorf and Top Hair International, two of the biggest beauty trade shows in the DACH region. During the three bustling days, we noticed an emphasis on customization, digitalization, naturalness, and men’s care in the salon hair care area, while beauty devices seem to be taking center stage in professional skin care.Continue reading