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Tag: professional beauty Europe

Brand Watch Maria Nila

Maria Nila: Vegan and Cruelty-Free Nordic Brand Making Waves in Western Europe

With 15% growth in Western Europe coming mostly from its home market in Sweden, but also from Germany, Maria Nila is one of the exceptions in terms of professional brands that are growing healthily during the pandemic. The brand portfolio is 100% vegan and animal-friendly and produced in Sweden, making it appealing to the demanding consumers of Western European countries. For additional brand insights, follow our Salon Hair Care Global Series report. 

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Retail Channel for Hot Tools

Retail Channel Saves the Day in the Hot Tools Market

As Europeans followed COVID-related stay-at-home orders, fewer women had the need to get glam ― and that included achieving defined, uniform curls or sleek, straight hair. Fortunately for the hot tools market, those who couldn’t kick the habit turned to a little retail therapy. 

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