IMAGE SOURCE: Cosmoprof North Americ

Discovering Beauty at Cosmoprof North America

The American dream was alive and well at the 14th annual edition of Cosmoprof North America, which teemed with entrepreneurship, diversity, and innovation at the Mandalay Bay Convention Center in Las Vegas, NV, last month. The trade show kicked off with a “Beauty Pitch” event, where entrepreneur finalists from all sectors of the beauty industry pitched their ideas “Shark Tank”-style to celebrity judges, national retailers, and editors. This year’s winners were Sunlights Balayage, maker of “The Balay Box” (an educational balayage kit), and P3 Pure, marketer of Primal Pit Paste all-natural organic deodorants.

The floor layout has been revamped to add more curated discovery zones. Discover Green is a new section for companies with a green or natural positioning and featured brands like Haconut, Jurlique, and EQ. The Emerging Beauty section is open exclusively to first-time exhibitors and housed an interesting array of independent beauty newcomers.Continue reading