Indian Beauty Market

Cosmoprof India Confirms that Distributors are Key to International Marketers Entering the Indian Beauty Market

The maiden edition of Cosmoprof India held in Mumbai last week didn’t disappoint. A notable observation was the presence of a myriad European companies, such as Eshel, LOOkX Dermo Cosmetics, Italcosmetici, MAXXelle, and Pettenon, among others, showcasing at the event with the intention of finding distributors/importers to enter the Indian beauty market. What is clearly evident is the common strategy of international brands using distributors to make inroads into the market. Continue reading

Product Innovation and Salon Digitalization at MCB Beauté Sélection

Product Innovation and Salon Digitalization at MCB Beauté Sélection

Last week, we attended MCB by Beauté Sélection in Paris, an emblematic show for beauty professionals willing to showcase their latest innovations and product novelties. Heavily focused on hair, most exhibitors were hair care suppliers followed by those promoting hair tools and electric devices. A large and increasing number of exhibitors were represented by hair salon software providers, since a recent regulation obliges all hair salons in France to digitalize and centralize their accounts. So far, 60% of hair salons are yet to be digitalized in France.Continue reading

Cosmoprof North America 2015

Beauty’s Bright New Crop at Cosmoprof North America

The beauty industry came together at the Mandalay Bay Convention Center in Las Vegas last week for the annual Cosmoprof North America show. A highlight of the event was the first-ever Beauty Pitch, which allowed dozens of beauty entrepreneurs to present their brand to a expert panel of judges, including famed billionaire entrepreneur Mark Cuban and industry icon, CEO, and Co-Founder of John Paul Mitchell Systems, John Paul DeJoria. Beauty Pitch was such a success that it has already been added as a permanent fixture to future shows. Congratulations to this year’s winner, 100% Pure, which is a natural cosmetics brand.Continue reading

Image of girl with long beautiful hair

The Changing Face of the Beauty Industry and the Professional Channel

The beauty retailing landscape is constantly in flux and has changed dramatically in the 50+ years that Kline has been tracking the market. The consumer’s path to purchase is not always clear as offline and online shopping are more intertwined than ever before. Brands that were previously exclusive to the professional channel are now using retail outlets as part of their channel strategies. The internet has become a legitimate venue for professional products thanks to initiatives like Loxa Beauty by BSG and L’Oréal’s collaboration with StyleSeat. The formula for a winning marketing approach can be created based on the right retailing mix and what is appropriate for a particular product, brand, or category.Continue reading

The Professional Hair Care Market

The Professional Hair Care Market in the United Arab Emirates and South Africa: Resemblance, Uniqueness, and Duality

Among the 21 markets covered in our recently published Salon Hair Care 2013 Global Series: Market Analysis and Opportunities, two are very interesting and different from the ones analyzed so far: United Arab Emirates and South Africa. Even though they seem at the first glance similar to a few other markets, especially the Western ones due to the strong dominance of salon hair care multinationals such as L’Oréal, Procter & Gamble, and Henkel, a different picture is revealed when one takes a deeper look.

The most important feature of the salon hair care market in the United Arab Emirates (as well as another Middle Eastern country we profiled in 2012 – Saudi Arabia) and South Africa is the strong duality of salons serving two different consumer groups.Continue reading

Breaking Beauty: The Elements of Cosmoprof North America

Breaking Beauty: The Elements of Cosmoprof North America

Two parts professional hair, nails, and tools, one part cosmetics and personal care, and a dash of wellness and spa, and you’ve got the formula for success at Cosmoprof North America 2014. While certainly less controversial than Walter White’s coveted recipe, some of this year’s exhibiters have cooked up concoctions featuring elements from the periodic table that are almost as fascinating.Continue reading

The FIFA World Cup Isn’t the Only Hot Thing Happening in Brazil: Keratin’s Back in the Game!

The FIFA World Cup Isn’t the Only Hot Thing Happening in Brazil: Keratin’s Back in the Game!

Findings from Kline’s Salon Hair Care Brazil 2013 report show that it is not only the soccer ball that’s in the game, but also the professional hair care market with fresh reinforcements.

Brazil is the motherland of Keratin-based straightening, giving the “Brazilian straightening” name to the procedure, as well as several products. Being a hot trend a few years ago, the market for hair straightening products was severely hurt by issues related to formaldehydrate and its side effects that gave a new, bad image to Keratin-based straightening systems. Salons around the globe walked away from straightening procedures, and Brazilian straightening was a phrase that salons and marketers started to avoid.Continue reading

Lace, Feathers, and Sparkles During Beauté Sélection Lyon

Lace, Feathers, and Sparkles During Beauté Sélection Lyon

Making headway in the French hairdressing industry capital of Lyon, the Beauté Sélection trade show made waves, attracting a multitude of beauty professionals, as well as schools and academies. The organizers and exhibitors impressively assured a jam-packed show with catwalks, workshops, conferences, and live product demonstrations.

Within the multitude of hair/beauty accessories, a few eye-lash and hair extensions and nail-related booths stood out.Continue reading