Retail has become a serious consideration for many professional hair care brands looking to build awareness and increase sales. While some salon hair care players are still deciding whether to follow this new path or remain loyal to the salon distribution model, others have already turned it into success stories. As we’ve just published the United Kingdom volume of our Professional Hair Care Retailing: Channel Analysis and Opportunities report, take a closer look into this new trend with some key learnings:Continue reading
Salon International is the United Kingdom’s biggest hairdressing event and one we couldn’t miss — especially now, with the upcoming publication of our hot topic report, Professional Hair Care Retailing: Channel Analysis and Opportunities, and the expansion of our groundbreaking salon data tracking service Kline PRO into the United Kingdom and Ireland markets. With more than 400 brands exhibiting, the show offered a solid scene to uncover some of the latest novelties, trends, and developments in the salon hair care market. Here are some that caught our eyes the most:Continue reading
The global salon hair care market registers a compound annual growth of 3% since 2012. While the market continues to see healthy gains, the business of hair salons isn’t flourishing. With clients cutting down on the frequency of their salon visits in many key salon hair care markets, such as the United States, Russia, Germany, and France, sales of these products have shifted out of the professional arena into the general marketContinue reading
The salon industry in both the United States and the United Kingdom witnessed healthy increases in 2015 and 2016; nevertheless, it seems like 2017 is nothing like previous years with decreases in salon revenues, as well as in salon retail.
The struggle is real for brands that stick to salons as their only clients. Kline PRO data shows a steep over 9% decrease in sell through sales for the period Q1-Q3 2017 compared to same period in 2016. We also see a similar pattern in terms of revenues from services—while growing healthily in 2016, sales for all types of services but treatments are down in Q3 2017. This is also confirmed by our preliminary results for the 2017 edition of Salon Hair Care: United States—the market is less dynamic than in previous years, and the little growth we see does not come from the salon environment, but from professional brand sales outside salons. The U.K. market, although showing a 3% increase in 2016, is also not as robust as previous years.Continue reading