Helping you get ahead, our two most recently published global studies take a market-savvy look at particularly exciting segments of the salon hair care market: hair oils and keratin-based hair smoothing.

An in-depth review of both markets has revealed that few similarities can be found between the two, except perhaps one: a number of small, niche players specializing only in oils and oil-infused products or keratin-based straightening.

In the hair oils market, following Moroccanoil’s success, more brands are beginning to offer their own take on hair oil, including global leader L’Oréal with its Elixir Ultime from Kérastase and L’Oréal Professionnel’s Mythic Oil, with both being among the top selling hair oil products globally. Continue reading→