Professional Nail Care

After Years of Stagnancy, Nail Enhancements Take Off

Powered by the nail enhancements category, the global professional nail care market rebounds, increasing by over 6% in 2017, according to our soon-to-be-published Professional Nail Care: Global Market Brief. Resurging interest in the dipping powder systems and the launch of new hybrid gels are among the key drivers moving this market forward.

With approximately 18% growth, nail enhancements is the fastest-growing category in the global professional nail care market in 2017. Most of this growth is being driven by the dipping powder systems, which began as a trend in late 2016 and become mainstream in 2017 with various marketers adding these systems to their product portfolios. Continue reading