Professional Skin Care Consumer

Taking the Pulse of the Professional Skin Care Consumer

As marketers fight to stay on top of the fast-paced professional skin care market, there is a vital need to take stock of consumers and what they value most when it comes to the treatments, brands, and types of products offered in professional skin care dispensing outlets. Often, marketers can misjudge what is most important to potential consumers, leading to oversights in their consumer-centric strategies. In addition, marketers may not realize which attributes are of the greatest importance to the consumer and may be spending unnecessary resources on perfecting an area that is already viewed positively.Continue reading