Most of the 650,000 outlets that offer professional skin care products in Europe have been closed since mid-March due to the coronavirus pandemic, with no clear indication of when most re–openings will occur. In fact, COVID-19 may mark a permanent closure for many of them, particularly those in the spa channel. For marketers with a digital footprint—be it via their own website or other e-tail channels—the loss will be slightly less impactful.
The professional skin care market registers a strong growth of about 7% in 2019, across key markets including China, Europe, India, and the United States, according to Kline’s recently published Professional Skin Care Global Series. All four markets register positive growth, with developing country India registering double-digit growth and Russia registering the highest growth in Europe.
The professional skin care market in Europe enjoys another year of dynamic growth, according to Kline’s soon-to-be-published Professional Skin Care Global Series report. Key countries for the region, such as France, the United Kingdom, and Germany, account for over 50% of the total European sales in 2017. The region is dominated by local companies, such as Clarins, Babor, and Dermalogica, respectively.
Beauty institutes and spas continue to be the largest channel, accounting for the majority of the market share. However, growth through this channel is slowing down due to the growing popularity of the retail channel, especially the Internet, as more consumers are making replenishment purchases through the Internet to refill their product supply rather than visiting aestheticians. Some large brands, such as Dermalogica, have also increased their focus on the retail channel in 2016 and 2017. Continue reading