L’Oréal Professionnel Stepping Up Its Innovation Game with Steampod 3.0

L’Oréal Professionnel: Stepping Up Its Innovation Game with Steampod 3.0

LOréal Professionnel has been present in the hot tools market for several years with its sole Steampod device, but the latest generation of the product has created significant buzz in the industry. Steampod 3.0 paved its entry in the market in late 2019; the expansion of its limited distribution network was a major focus in 2020, leading to double-digit growth across European markets. Steampod 3.0 is being touted as a tremendous innovation in the straighteners category. Its steam properties have caught the attention of many other marketers who are trying to replicate the same in their straighteners. For additional brand insights, follow our Hot Tools: Market Analysis and Opportunities report. 

Professional Hair Tools and Appliances

Hot Dynamics to Watch Out for in Professional Hair Tools and Appliances

After years of minimal or no innovation in the professional hair tools and appliances market, we are now seeing some exciting developments, shaped by various innovations and novelties, as well as the growing barbershop trend. Let’s take a look at some of the most interesting dynamics:

Multifunctional professional hair tools and appliances – Similar to the salon hair care market, multipurpose functionality for easier and faster hair styling, drying, and even coloring is key. The U.S. professional hair care brand Pravana introduces a unique multifunctional product – Blonde Wand, a thermal straightening tool which combines a lightening cream with heat for quick results. The product claims to color hair in just 1.5 hours.Continue reading