newsletter kline pro september monthly news 2

The Bond-Builder Wars: Who’s Coming for Olaplex’s Crown?

Olaplex may be royalty in the bond-builders market, but that isn’t stopping other companies from trying to claim its throne.

The brand, which introduced the world to bond builders in 2014, is today on the verge of going public, with the initial stock offering projected to potentially raise $1.23 billion. In 2020, Olaplex was the only brand among the top 10 to register an increase — it was up double digits for the year — and had the distinction of being the sole brand to not post a decline. Olaplex was also one of only a handful of companies in 2020 to show increases across every channel.Continue reading

Granny Trend and Co-washing are More than Just Buzzwords Photo credit: www.womenfashion.tips

Granny Trend and Co-washing are More than Just Buzzwords

Kline PRO Validates Latest Hair Trends with Transactional Data from a Panel of Independent Salons

The “granny trend” of women of all ages coloring their hair shades of silver and gray is more than a media craze. According to Kline PRO, hair colorant sales within the brights and silver shade groups are up 46% and 14%, respectively, in 2014.

“It’s exciting to see current market trends reflected in our data,” remarks Paula Gottdiner, Kline’s manager of the program. “We’ve been busy building our panel and are currently reporting on about 1,000 independent salons and 8,500 chain salons. We are planning to double the number of independent salons by the end of 2015, with our eventual goal being 3,000 independent salons and a panel that is representative of the total U.S. professional salon industry.”Continue reading