Bath & Body Works Product Offerings

From Gingham to Greatness: Bath & Body Works Leads the Pack in the Beauty and Home Fragrance Market After Almost Three Decades

While many retailers struggle to pay lofty rents and are forced to close doors, the iconic Bath & Body Works chain continues to be relevant after nearly 30 years.

Boasting more than 1,500 doors, mostly in malls and with average square footage at least double the size of most of its competitors, the market leader posts impressive gains of 7% and 13% in the beauty and home fragrance markets, respectively, in 2018. The brand places third in the beauty business behind Dove and L’Oréal Paris and took the reins this year as the market leader in home fragrances.Continue reading

Image credit: Gibson & Dehn

The Scented Home: What’s Trending at NY NOW

From new candle sizes to vibrant colors to limited-edition collections and scents, the trends we predicted in the home fragrances market for fall/Christmas 2017 made their debut this week at the NY NOW Gift Show.

Many of the home fragrance exhibitors that we visited are market-movers, including Archipelago, Chesapeake Bay Candle, Illume, Nest Fragrances, and Voluspa, all who recorded double-digit gains last year according to Kline’s 2016 Home Fragrances: U.S. Market Analysis and Opportunities report. Increasingly, these luxury players are bringing new elements of sophistication to the market from a scent and design perspective. Some of the highlights of what we saw on the exhibition floor are discussed below.Continue reading