Professional Hair Care Industry in the United States and Canada

Five Hot Spots to Watch in Salon Services

Theres no doubt that salons faced unimaginable challenges in 2020 and continue to re-evaluate how to do business; providing the right mix of services is a key factor in that process. Data from Kline PRO provides insights on the performance of salon services and retail products that can help map the road to recovery in the days ahead. Notable findings on salon services from our recent publication are: 

 

Waving Services (Yes, Perms!) 

If you wait long enough, everything comes back in style, and this seems true for perms.  The start of 2020 saw an increase in perms and resumed in June when salons began to reopen.  

    • Q3 saw 16.7% more perm services than Q3 2019. 
    • Revenue was up 20.2%. 
    • The average price for a perm and cut is $91.54 (+2.2%); perm only is $78.59 (+3.3%).

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Hair Salon

Salon Survival – Finding the Right Mix

The salon business is tough, which is not news for those in the trenches on a daily basis. According to Kline PRO, the first half of this year saw service transaction counts down 6%, while service revenues declined by just 1%. Hair product sales from salons to consumers fell across all categories. So, what can be done to survive and ideally thrive? Be open to change and leverage the major advantage you have over much of your competition—the stylist.

Competitors, such as the Internet and unauthorized sellers, do not have a trained professional that can personally consult with the client, assess needs, and create an ultimate experience that will fully meet the client’s requirements and expectations. The stylist does need support however. Training on current techniques partnered with information on the latest trends in both services and products will give salons a fighting chance.Continue reading