Product Innovation and Salon Digitalization at MCB Beauté Sélection

Product Innovation and Salon Digitalization at MCB Beauté Sélection

Last week, we attended MCB by Beauté Sélection in Paris, an emblematic show for beauty professionals willing to showcase their latest innovations and product novelties. Heavily focused on hair, most exhibitors were hair care suppliers followed by those promoting hair tools and electric devices. A large and increasing number of exhibitors were represented by hair salon software providers, since a recent regulation obliges all hair salons in France to digitalize and centralize their accounts. So far, 60% of hair salons are yet to be digitalized in France.Continue reading