Products for men have shown substantial growth over the last few years, increasing well above the overall global salon hair care market, which grows by almost 4% in 2015. Experiencing an over 7% global increase in 2015, the products for men segment is more vibrant than ever, contributing to a good portion of the salon hair care market’s sales.
The growth in men-specific concepts comes mainly from the service side, as many markets around the globe are seeing the revival of traditional barbershops. The barbershop movement is not very common in key professional hair care markets like Latin America or North America, but particularly strong in European countries. Continue reading